FAQ's

About Prism 1

  • What is Prism?
    Prism is a way to honor and reward Magrabi Optical’s loyal customers. Magrabi Optical has introduced Prism, a loyalty program which allows customers to collect points on their purchases and redeem them for full or partial payments on items of their choice.
  • What is new in Prism?
    Magrabi Optical is re-creating the current Prism and launching a new Prism to bring elite experience to Magrabi Optical customers. PRISM now carries a new branding and a new unique Eye Care rewarding experience.
    The new PRISM is available to all customers in all countries where Magrabi Optical stores are. New membership levels and benefits are main new features to reward the customers on all the purchases they do at stores for all items including promotional ones. Many inclusive events and treatments to bring to Prism members.
  • Where is Prism available?
    Prism is available in all countries where Magrabi Optical is having stores. To name:
    Saudi Arabia, Egypt, United Arab Emirates, Qatar, Bahrain, Oman, Kuwait, Lebanon and Turkey.
  • What does Prism have to offer as benefits for joining?
  • Earning Prism Points from all purchases including promotional products in all Magrabi Optical Stores.
  • Special invitations to exclusive events.
  • Early reminders and private showings before sales and promotional events.
  • Private showings for new releases and exclusive collections.
  • Access to third party ventures and opportunities through future partnerships.
  • Are there any partners in your program?
    No. Perhaps in the future we will be looking to include partners with Prism.

Enrollment

  • Where can I join?
    You may enroll into Prism only at stores of Magrabi Optical.
  • How can I join?
    Provide basic information to have the staff register you in Prism. Prism will issue a unique Membership Number and send it you through SMS.
  • How may I stay updated about Prism?
    You may visit Prism website via www.magrabioptical.com/prism for more information about Prism, latest updates, news, offerings and special events.
  • How much does it cost to enroll?
    Prism is open to all customers of Magrabi Optical and it is free of cost to enroll.
  • Do I get a card from Prism?
    - No.  Members can earn and redeem points by using the mobile number.
    - Except for Turkey where members are receiving Prism membership cards.
  • Why is it important to provide my details?
    Your details will help Prism offer the right promotions to you and keep you updated. As well, this is to secure your points from un-authorized use.

How does it work: Earning Points

  • How can I start earning points from Prism?

    After the enrolling into Prism, you need to provide your mobile number to the staff in the store and earn Prism points for your purchases.

  • How much do I earn when I spend?

Earning points is dependent on your Prism membership level [Tier] and the country of purchasing.

Earning explanation per country and Tier shall be as per below table

Country

Spending Amount

Blue

Silver

Gold

Egypt

100 EGP

19.5

27

39

KSA

100 SAR

100

140

200

UAE

100 AED

100

140

200

Qatar

100 QAR

100

140

200

Oman

10 OMR

100

140

200

Bahrain

10 BHD

100

140

200

Lebanon

100,000 LBP

250

350

500

Turkey

100 YTL

180

252

360

Kuwait

10 KWD

140

196

280

  • Why do Silver and Gold Prism members earn more?

    Prism rewards members based on their total historical purchasing and spending. By time, members spending increase so our rewarding grows.

  • Can I earn from all Magrabi Optical stores in any country?
    Yes. Prism members can earn points on their purchases from any store of Magrabi Optical in any country. These points will be added to the member account accordingly.
  • What type of Points do I accumulate when I make a purchase?
    Every time the members make a purchase, Prism will accumulate the Rewards Points and Tier Points. The member can check the points balance from online profile or the stores.
  • What is the difference between Reward Points and Tier Points?
    Reward Points are the points that a member can use in redemption.
    Tier Points are the points that will qualify a member to be upgraded to higher tier level.
  • Can I have my family use my Prism account?
    Yes. For faster accumulation of points, you may have family and friends provide your mobile number and earned points will be added to your account.
  • Can I use the Points that my family or friend has earned?
    No. the member who owns the points must use them personally.
  • Can I transfer my points to my family or friends?
    No. Prism rewards each member individually.
  • Can I earn points from purchases of products on promotions or sales?
    Yes.

How does it work: Redeeming Points

  • When Can I redeem the Points?
    Members need to accumulate 1,000 Rewards Points or more and have their accounts active to enjoy using the Reward Points for purchases.
  • When are my points eligible for redemption?
    After earning the Rewards Points, then redeeming them is possible in same day provided that the member has enough balance of 1,000 Rewards Points or more and the account is active.
  • How much do I get from my Points?
    Redemption is relevant to the country where you first enrolled in, every 1,000 Rewards Points are worth as below table:

Country

Value of 1,000 Points in redemption

Egypt

EGP 257

KSA

SAR 50

UAE

AED 50

Qatar

QAR 50

Oman

OMR 5

Bahrain

BHD 5

Lebanon

LBP 20,000

Turkey

TRL 30

Kuwait

KWD 4
  • Can I use my points to buy items?
    Yes, in Prism members can use their points to pay in full for the purchased items or in partial. For example, if you but a Spectacle that costs 1,000 then you may pay the amount in Points and Cash at the same time.
  • How much can I redeem at once?
    No limit of point’s redemption. You may use as many points as you wish as long you have enough balance of points.
  • I have earned points from different purchases on different days, which points will be deducted on redemption?
    The points which were earned first are always used in redemption before.
  • Can I redeem my points in any participating country?
    No. You may only redeem the points in the country where you enrolled from.
  • Will I earn points on the Prism Points redeemed at any purchase?
    No. You only earn Prism Points when you pay in cash money medium e.g. cash, credit or debit cards etc.

Points Expiry

  • When do my points expire?
    Rewards Points are valid for 3 years from earning. The expiry happens on the last calendar day of the month expiry. E.g. if a member earns 2,500 Reward Points on 12 Jan 2015 then these Points will expire on 31 Jan 2018 if they have not been redeemed.
    Tier Points do not have expiry date as such Points are used to validate the membership level and upgrade to the next membership level.
  • I have earned Points from before 2015, when will they expire?
    Points earned prior to 2015 will expire on 31 December 2015.

Refund Policy

Prism refund and exchange Policy is governance by Magrabi Optical refund policy. Please visit www.magrabioptical.com for more details

Membership

  • What are the membership levels?
    Prism is offering 3 different membership tiers.
    • Blue: entry level where all new members are enrolled in Blue.
    • Silver: this is the second membership tier.
    • Gold: the highest tier in Prism
  • How do I get upgraded?
    Your membership gets upgraded when your Tier Points earned in 18 months exceed:
    - 50,000 Tier Points for Silver upgrade.
    - 90,000 Tier Points for Gold upgrade.

Country

Spending Amount

Tier Points

Egypt

100 EGP

400

KSA

100 SAR

2,000

UAE

100 AED

2,000

Qatar

100 QAR

2,000

Oman

10 OMR

2,000

Bahrain

10 BHD

2,000

Lebanon

100,000 LBP

5,000

Turkey

100 YTL

7,200

Kuwait

10 KWD

2,800

  • How much do I spend to earn Tier Points?
  • Can I buy membership in Prism?
    No. As a customer with Magrabi Optical you need to purchase and use your Prism account to earn points and get upgraded.
  • Benefits of each membership

Blue

Silver

Gold

Earning of points on all Prism purchases.

All benefits of Blue

All benefits of Silver

Redemption of points on all products.

Invitation to special events.

Member keeps points when an item is returned due to a defect in the product.

Option to receive [opt in] email communication on contact lenses; on kids & eyewear fashion.

Discounted eye testing.

 

 

Tactical offers at partners.

 

 

Tiers

Upgrade Criteria

Renewal Criteria

Validity 

Blue

0

0

Does not expire. All newly enrolled members will be automatically assigned to this tier

Silver

50,000 Tier points in 18 months

45,000 Tier points in 18 months

18 months

Gold

90,000 Tier points in 18 months

81,000 Tier Points in 18 months

18 months from the date of last requalification.

  • Will my membership get downgraded?
    If you do not maintain the specific number of Tier Points within a period of 18 months then your membership will be downgraded.
  • When does my membership expire?
    Membership does not expire. Only it is maintained in Silver and Gold level with purchases. If the amount of purchases goes below the level then the membership would be downgraded: Silver to Blue, Gold to Silver or even Gold to Blue.
  • Can I upgrade from Blue to Gold at one go?
    No. Members are gradually upgraded throughout the Tiers.
  • Can my Tier Points be used for Silver upgrade be re-used to count for Gold upgrade?
    No. The Tier Points earned in one and a half years count for upgrade to only one tier level at a time.
  • How will I reach Gold Tier?
    By accumulating 90,000 Tier Points in one and a half years period from the date of being upgraded to Silver tier.

Prism Account

  • How can I check my points balance?
  • How do I update my details?
    Simply visit Prism website www.magrabioptical.com/prism, or update your details when you visit the store.
  • I have 2 membership accounts with Prism; can I join the both into one?
    You may join multiple accounts of Prism into one account and have all the points joined into one account. You may have this done at any Magrabi Optical store.

Customers’ communication

  • What Type of Communications I will be receiving from Prism?
    Prism will be sending Promotions and Campaigns on regular basis to all members. It will be assured to have such promotions relevant to the members’ preference and having valuable offerings.
  • How will you inform me about promotions and campaigns from Prism?
    Prism will send out SMS’s as per your registered mobile. Prism will also send emails for more details about the promotions, special events and new releases.

Customer Service for Prism:

  • Prism website.
    Prism has its own website where all members can log into their accounts and check:
    • Their Points Balance
  • Call Center.
    Saturdays to Thursdays from 11:00 am till 11:00 pm KSA time.
    • KSA 8008200222
    • UAE 8000200137
    • Bahrain 80006220
    • Egypt 35346444
    • Qatar 00800100208
    • Oman 80077205
    • Turkey 8504551608

Others

  • Can I buy Prism Points?
    No. Members need to make purchases in Magrabi Optical stores to be rewarded the Prism points.
  • I used to get 15% discount before. Now you are offering lesser discount%, why?
    We do not offer any discount anymore and that is the company policy. Prism was designed to grant our loyal customers a 5%, 7% and 10% discount in the form of redeemable points added to their membership accounts. Without Prism, discount or earning points cannot be any possible.
  • Can I use the Points that my family or friend has earned to my Prism?
    Yes.
  • Can my family members or friends use my Prism points?
    No. The member who owns the points must use them personally.